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Established in 1969 by opticians Mr. Cutler and Mr. Gross, the brand flourished from humble beginnings to become an iconic name in eyewear. What started as a modest bespoke service in London's Knightsbridge quickly gained traction through word of mouth, captivating a diverse clientele that included artists, rock stars, writers, and royalty.

Driven by a foundation of friendship and a commitment to innovation, the brand's bespoke service offered a personalized experience that resonated with its discerning clientele. As its reputation grew, the brand evolved into a cultural phenomenon, attracting luminaries from various creative fields who sought out its distinctive and avant-garde designs.

Throughout its journey, this brand remained true to its roots, maintaining a sense of exclusivity and individuality that set it apart in the world of eyewear. Today, it continues to embody the spirit of creativity and craftsmanship that has defined its legacy for over five decades.

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