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Ray-Ban's journey from its inception in 1937 to its status as an icon of eyewear and pop culture is indeed fascinating. Founded in Rochester, New York, by Bausch & Lomb, a company renowned for its expertise in optical glass production, Ray-Ban capitalized on its founders' knowledge of optics gained during the First World War.

The brand's breakthrough came with the introduction of aviator-style metal sunglasses in 1937, originally designed to reduce glare for pilots in the Army Air Corps. Renamed the Ray-Ban Aviator, these sunglasses quickly gained popularity among the general public for their functionality and sleek design.

However, Ray-Ban's surge in popularity can be attributed in large part to its association with Hollywood. Classic Ray-Ban shapes became fixtures in famous films of the time, such as "Breakfast at Tiffany's" and "Rebel Without a Cause," contributing to the brand's image as a symbol of Hollywood glamour and the American spirit.

Although the brand experienced a brief decline in the 1970s, it was revitalized in the 1980s when it was prominently featured in films like "Top Gun" and "Risky Business," with Tom Cruise sporting the iconic Wayfarer style. This resurgence cemented Ray-Ban's status as a cultural icon, a reputation that persists to this day.

The Wayfarer style, in particular, remains a timeless classic and a favorite among modern celebrities like Taylor Swift and Kanye West. Ray-Ban's enduring influence in fashion and pop culture suggests that it will continue to play a significant role in shaping trends and defining coolness for generations to come.

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