top of page

Welcome to Designer Eyes, where fashion meets vision in the vibrant suburbs of Melbourne. Established in 2000 by two best friends, Gino and Sam, Designer Eyes has been on a mission to revolutionize eyewear fashion and optical technology. Join us as we delve into our story, our passion, and our commitment to bringing the latest trends in high-fashion eyewear to the outer suburbs of Melbourne.

Our Origin:

Designer Eyes was born out of a shared vision between Gino and Sam in the quaint northern suburb of Glenroy. Fuelled by a passion for fashion, optics, and a desire to serve their community, they set out to bring a touch of luxury to the suburbs. Just two years later, their dream expanded with the opening of their second location in Niddrie, solidifying their presence and commitment to their mission.

Our Mission:

At Designer Eyes, our goal is simple yet ambitious: to bring high-fashion eyewear to the outer suburbs of Melbourne. We believe that everyone deserves to look and feel their best, no matter where they reside. With a focus on accessibility and inclusivity, we strive to make luxury eyewear a reality for all.

Our Approach:

What sets Designer Eyes apart is our unique approach to eyewear. We combine the latest optical technology with our curated selection of frames, ensuring that our customers stay on-trend and experience the best vision possible. From cutting-edge lens designs to precision frame fittings, we go above and beyond to exceed our customers' expectations.

Our Commitment to Quality:

Quality is at the heart of everything we do at Designer Eyes.  we uphold the highest standards to ensure that our customers receive nothing but the best. With an unwavering dedication to excellence, we stand behind every product that is in our boutique.

Join the Designer Eyes Family:

Are you ready to elevate your eyewear experience? Whether you're in search of the perfect pair of glasses, stylish sunglasses for every occasion, or expert optical services, Designer Eyes welcomes you with open arms. Join our growing family of satisfied customers and discover a world where fashion and vision collide perfectly.


As we reflect on our journey, we are filled with gratitude for the continued support of our loyal customers and the unwavering dedication of our team. But our story is far from over. With each passing day, Designer Eyes continues to evolve, innovate, and inspire. We invite you to be a part of our next chapter and experience the magic of Designer Eyes for yourself.

Meet Our Founders

Meet Our Founders

bottom of page